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20VC: The $3.1BN Assembly That Led an Uber Acquisition, The Battle With Uber; Tips on how to Outcompete When You Have 10x Much less Money & The Advertising Campaigns That Led to Pakistan MDs Fleeing and Elon Musk Fanboying with Mudassir Sheikha, CEO @ Careem

Posted on 4th September 2023 by Harry

Mudassir Sheikha is the CEO and Co-Founding father of Careem. Over the past 11 years, Mudassir has scaled the service to greater than 80 cities in 10 international locations, with 1,400+ colleagues and greater than 2.5 million Captains. With such success, in 2020 Uber introduced they’d be buying Careem for a reported $3.1BN. Previous to Careem, Mudassir co-founded “DeviceAnywhere”, an organization that was acquired by “Keynote” in 2008 earlier than becoming a member of the administration consulting agency “McKinsey & Firm” in Dubai.

In Right this moment’s Episode with Mudassir Sheikha We Focus on:

1. From McKinsey to $3.1BN Exit to Uber:

  • What was the founding a-ha second for Mudassir with Careem?
  • What does Mudassir know now that he needs he had identified firstly?
  • What does Mudassir consider he’s operating away from?

2. Discovering Product-Market Match:

  • What’s the single greatest mistake founders make when looking for product-market match?
  • Does Mudassir consider you must do issues that don’t scale, to scale? What did Careem do?
  • What are a few of Mudassir’s greatest items of recommendation to founders on discovering a core target market and doing buyer discovery the correct approach?

3. Competing with Giants: How To Win When You Can’t Outspend:

  • How did Careem beat Uber after they had 1/a hundredth of their finances?
  • What recommendation does Mudassir have for founders who’ve competitors that’s a lot better funded?
  • What’s the story of spending the night time in bunk beds and barely sleeping earlier than elevating $300M the following day? How did that occur?

4. The Acquisition: The way it Went Down:

  • How did Mudassir and Dara @ Uber first come to satisfy?
  • How did Dara’s strategy distinction with the prior strategy of Travis Kalanick?
  • Why did Mudassir resolve to promote and be part of Uber?
  • What have been the primary causes or arguments towards the acquisition?

5. Discuss to me About:

  • Careem’s Pakistan MD having to flee Pakistan for his security publish a advertising marketing campaign?
  • Elon Musk likes considered one of Careem’s promotional movies and why?
  • An investor who wired $1M with completely no paperwork?
  • The catch up assembly that become a $3BN provide?


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