At Patreon, we don’t simply wish to construct for creators, we wish to construct with them. That’s why we launched Voice of the Creator, a sequence a workshops and panels hosted by our Consumer Analysis group to study extra from creators about how Patreon may help them attain their targets.
For our first workshop, we invited six creators to our New York workplace to listen to the largest challenges they face when rising and fascinating with their communities, and the way we will work collectively to unravel these issues.
Meet the creators:
As an alternative of a daily Q&A session, we broke out into teams to get to the core of what neighborhood means to those creators. Every creator teamed up with members of our Govt, Consumer Analysis, and Product Design groups to speak about how they constructed their communities and the way we may help them proceed to develop. Listed here are just a few key themes and takeaways:
Group takes time
Group engagement doesn’t simply occur. It takes plenty of time to handle and join with members, and that may be generally is a enormous barrier to entry for some creators.
After Lindsey Sanford, our Senior Director of Enterprise Operations, spent the day with Ryan Rozbiani, she noticed simply what number of hours it truly takes. “Ryan works till 11 p.m. or midnight constructing suggestions, sending out notices to his neighborhood, and answering questions. Then he wakes up within the morning and resets the entire thing.”
And no two communities are the identical. Relying on the targets and dimension of the neighborhood, creators want totally different strategies of group, moderation, and engagement. For instance, bigger communities typically want extra sturdy moderation instruments, together with automated assist, whereas smaller communities typically depend on particular person moderators.
Creators want simpler methods to succeed in their communities
Creators are bored with having to make use of a bunch of various apps to have interaction with their communities. If there have been extra built-in methods to attach with their followers, they wouldn’t need to depend on different platforms. Meaning they’d have much less apps to observe and handle (and extra time to create). From the fan’s perspective, if every thing occurs in a single place, they may be extra prone to have interaction.
Julian Gutman, our Chief Product Officer, talked to Queen Po about this actual difficulty. “It was attention-grabbing to listen to how troublesome it’s to handle all these areas which are bringing the neighborhood collectively in several methods, and the way useful it might be to combine that extra into Patreon. Simply convey all of it collectively.”
Members have probably the most invaluable suggestions
Creators’ communities are a very powerful supply of suggestions they’ve and one of the best ways for them to develop their companies. That’s why they’re all in favour of extra methods to deeply perceive member sentiment and membership satisfaction. The extra they hear from members and get to know them, the simpler it’s to establish points, deal with them thoughtfully, and maintain members round for longer.
Communities need a protected area
Creators outline “neighborhood” as a spot the place followers join over widespread pursuits, wants, and targets. For some, which means a shared ardour for combating local weather change. For others, it’s a love of Dungeons and Dragons. However it doesn’t matter what matter they’re connecting over or what medium they’re utilizing, one factor all communities have in widespread is that they need a protected area the place they will meet, chat, and join with out concern of judgement.
After diving into this matter with Sarah Galli, our Chief Folks Officer Kathleen Pacini obtained a deep understanding of how Patreon may help her and her neighborhood. “Patreon looks like a protected area and permits [Sarah] to have extra complicated conversations than she would have in her common podcast,” she says. For Kathleen, it raises the query: “how can we construct in that manner of getting deeper, extra intentional conversations?”
Hear extra from creators
Thanks to all of the creators who joined us. We’re excited to proceed internet hosting Voice of the Creator periods and searching for suggestions straight from our creator neighborhood. Keep tuned for upcoming workshops, panels, and different occasions.