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8 Steps For Greater Conversions

Amazon Listing Optimization: 8 Steps You Can’t Miss For Higher Conversions

What good is site visitors to your Amazon product itemizing if it doesn’t convert? The standard of the itemizing itself is what convinces prospects to make a purchase order after they land in your product web page.

However high quality is subjective. Some merchandise carry out higher than others. So, how are you going to be certain that your product itemizing is changing greatest? Amazon Itemizing Optimization. 

On this sensible step-by-step information, you’ll be taught:

What’s Itemizing Optimization on Amazon & Why Is it Necessary?

Amazon itemizing optimization is the method of giving your Amazon product element web page a glow-up with the purpose of accelerating your conversion charge.

A well-optimized itemizing communicates the product’s advantages clearly, overcomes objections, and persuades the shopper that the product is strictly what they’re on the lookout for.

As a rule of thumb, a baseline conversion charge to purpose for is round 10-15%.

However it’s price noting conversion charges can fluctuate and rely upon elements equivalent to your area of interest’s competitors, your product class, and its value level, amongst different elements.

By persistently optimizing your Amazon listings, your merchandise keep aggressive and interesting to prospects, resulting in elevated gross sales.

Associated studying: Be taught extra about Amazon search engine optimisation rating elements and the nuances of Amazon Search Engine Optimization (search engine optimisation). Plus, learn to dominate natural search outcomes and conduct key phrase analysis.

What Do I Have to Assume About When Creating An Optimized Itemizing on Amazon?

To rank larger in Amazon search outcomes, you want to take into account optimizing for related key phrases, utilizing high-quality pictures, and creating an optimized title and outline, to call a number of. We’ll go into extra step-by-step element quickly.

Additionally, keep in mind that Amazon’s A9 algorithm considers not solely the optimization of your itemizing but additionally the general high quality of your product. 

Buyer notion and suggestions play a big position in driving gross sales. You could hear and modify your product and repair to fulfill your prospects’ wants. We’ll contact on this later in step 6. 

The FlyWheel of Amazon Itemizing Optimization

Every part of the Optimization Flywheel mutually helps steady enchancment and development to your Amazon itemizing, making certain visibility and efficient conversion from looking to purchasing.

Amazon Listing optimization flywheel

Whereas not elaborately mentioned on this information, key phrase analysis is significant. With out site visitors, the optimization flywheel stalls. Thorough key phrase analysis optimizes your Amazon itemizing’s positioning for prime rankings and site visitors technology in Amazon search outcomes.

Haven’t received your key phrases sorted?

We go into extra element about easy methods to conduct key phrase analysis to find out essentially the most useful and related key phrases to your product to rank for in our Amazon search engine optimisation information. Earlier than we break down the sensible steps of Amazon itemizing optimization, right here is the canvas you get to work with.

The Anatomy of an Amazon Itemizing

The anatomy of an Amazon Listing

Necessary itemizing parts embrace optimized:

  • Title
  • Product Score
  • Worth + Delivery Data
  • Product Data
  • Picture choice
  • A+ Content material/Enhanced Model Content material (EBC)
  • Evaluations 
  • Product Options

Now you realize what you’re working with, let’s get to work.

Step 1: Optimizing Your Amazon Product Itemizing Titles

Arguably, one of many first elements Amazon’s search algorithm cares about is how related your title is to the shopper’s search question. Having an optimum title will increase your visibility and its Click on By way of Price (CTR) on the outcomes web page. Whereas titles are technically for the algorithm, writing for people works higher. 

Listed below are two examples of properly optimized titles for “greens powder.”

amazon listing optimization title examples

Title Optimization Finest Practices 👍

  • Character Depend: Ideally, hold your title between 100-150 characters, prioritizing the primary 80 for optimum cellular viewing. Regardless of Amazon’s 200-character restrict, titles shorter than 150 characters typically carry out higher.

An ECF Member who lately A/B examined a number of titles discovered  “shorter titles carried out higher IN GENERAL. It’s case particular, after all.” 

  • Key phrase Optimization: Make sure that the title’s first 5 key phrases are essentially the most search-relevant. Make the most of instruments like MerchantWords Reverse ASIN Lookup to determine and experiment with rivals’ worthwhile key phrases in your titles. However don’t neglect to jot down for people…

“Whereas key phrases within the title are necessary, the #1 cause for a title is for a human to learn it and discover relevance.”

  • Use of Delimiters:  After the primary 5 major key phrases (excluding fillers like “the” and “a”), use a splash (-) or pipes (|). This creates a keyword-rich canonical URL for Google to crawl, enhancing search consequence visibility. Embrace different related Amazon key phrases after the delimiter.
  • Embrace Vital Data: Don’t neglect so as to add within the must-have particulars: issues like the colour, mannequin quantity, the sequence, and amount if it’s related. Should you promote multi-packs or bundles, name that out in your title (i.e. 5-pack).
  • Capitalization & Numerals: Capitalize the primary letter of every phrase in your product title. Use numbers as a substitute of phrases (20 as a substitute of twenty), however spell out measurements equivalent to pound, ounce, and so forth.
  • Model Identify in Title: Embrace your model title within the product title, ideally not initially until it notably boosts Click on-By way of Price (CTR). As your model beneficial properties reputation and generates branded searches, the significance of its inclusion within the title will increase.

“Titles truncate as brief as 74 characters on Amazon’s app. For a model the place it’s not going to extend CTR on the itemizing, I sometimes attempt to put it in direction of the top of the title fairly than lead with it.”

Finest to Keep away from 👎

  • Extreme Capitalization: Keep away from capitalizing all phrases within the title.
  • Ampersand Utilization: As an alternative of utilizing (&) to maintain titles shorter, Amazon recommends spelling out the phrase “and.”
  • Promotion Phrases or Deceptive Guarantees: Keep away from utilizing false guarantees like “100% satisfaction assured” or “Free delivery worldwide.” 
  • Key phrase Stuffing: Keep away from overstuffing your title with too many key phrases, which may confuse and postpone potential consumers.
  • ASCII Characters: Keep away from utilizing ASCII (American Customary Code for Data Interchange) characters like © in product titles. They will mess with readability, particularly in CSV format. Promoting non-public label? Put copyright information within the description as a substitute.

Step 2: Optimizing Your Product Descriptions For Conversions

You bought the clicking. The client is in your product itemizing web page; how do you retain them there now? 

“When writing product descriptions, go for readability over cleverness. Easy phrases and easy sentences.”

Finest Practices for Product Itemizing Descriptions

  • Craft your bullet factors as compelling promoting factors: They need to persuade a purchaser that the product’s options are useful, outlining why and the way they want this product.
  • Design your itemizing to be extremely skimmable: Place an important info upfront. This method permits prospects to rapidly perceive your product’s distinctive promoting factors.
  • Capitalize the primary phrase of every bullet level: This attracts consideration to the distinctive promoting propositions (USPs) of the product.
  • Hold every bullet level concise but informative: This helps prospects rapidly skim by way of whereas gaining an excellent understanding of the product.

Finest to Keep away from 👎

  • Code in Product Particulars: Keep away from utilizing HTML, JavaScript, or different forms of code in your product element pages. The one exception is line breaks </br> within the description.

Instance of Product Itemizing Description Finished Properly (& What May Be Improved)

Let’s take a look at an instance of the NutraChamps Inexperienced Powder instance we checked out earlier:

Amazon Listing Optimization Bullet Points Example

What they’ve completed properly: 

  • It’s descriptive and gives factual details about the product
  • They’ve highlighted the advantages of the product and described easy methods to use the product in a scannable method
  • They’ve highlighted ache factors (i.e. not at all times simple getting blended greens into your food regimen) and the way this product solves it
  • They haven’t stuffed it with key phrases 

What may very well be improved:

  • The bullet factors may very well be extra concise
  • Some elements of the copy sound a bit an excessive amount of like advertising and marketing materials (i.e. Belief us, you’ll like it!) 
  • Phrase depend is over 300 phrases which is kind of prolonged. Attempt to hold it below 200 phrases
  • They may wish to take into account capitalizing the phrases earlier than the primary sprint to make the bullet factors extra scannable (i.e. CLEAN & NATURAL BOOST) 

Bonus tip: Struggling to jot down or edit your itemizing? Get AI help from Helium 10’s Itemizing Builder. Create sections of your whole itemizing utilizing your prioritized key phrases with a single click on. Should you’re a Helium 10 person, this function is available.

Step 3: Choosing the Proper Product Photographs & Visuals for Your Amazon Itemizing

Selecting the suitable photos and visuals when organising your Amazon product itemizing could be a game-changer in attracting prospects and driving gross sales. 

Choosing & Optimizing The Proper Product Photographs 

  • Use the Full Quota of Photographs: Amazon permits as much as seven visuals, together with the principle picture and video demonstrations. Use this to your benefit. 
The importance of your image selection for Amazon Listing Optimization
  • Present Totally different Views: Embrace photos with totally different angles and makes use of of your product, together with close-ups. The purpose is to reply buyer queries, selling higher product understanding visually.
  • Combine Video Content material: Movies showcasing your product’s capabilities can improve purchaser understanding. In line with Amazon, including movies might probably improve gross sales by as much as 9.7%.
  • Leverage Picture Optimization Instruments: Make the most of companies like PickFu to optimize your product listings. By operating a ballot, you utilize this suggestions to make extra data-informed choices about your picture choice.

“Our top-line income elevated by 10% when switching from the photographs we thought have been the perfect ones to those that Amazon prospects choose by way of PickFu.”

Going again to our greens powder instance:

Leverage Amazon’s A+ Content material For Most Conversions

A+ Content material is a function on Amazon to reinforce your product listings with wealthy story-telling media like high-quality photos, charts, and movies.

Including A+ content material to product element pages may help improve gross sales by a median of 5.6%. (Amazon Inside Knowledge)

The principle purpose of A+ Content material is to spice up gross sales by enhancing conversion charges, growing model worth, and offering a extra immersive shopping for expertise. This may help differentiate your product from rivals. 

Right here’s How one can Optimize A+ Content material Strategically To Enhance Conversions

  • Emphasize Distinctive Promoting Options: Use high-quality photos in addition to some particulars about your product, significantly if not beforehand included in your common product itemizing photos. For e.g. zooming into particulars of your product and speaking extra in-depth about the advantages to your prospects.
  • Maximize Worth With Distinctive Modules Accessible: Ship key messages in essentially the most concise and visually-appealing method. Put your self in your prospects’ footwear and take into consideration their principal questions. 
  • Prioritize Cellular Optimization: With half of Amazon’s searches carried out on cellular units, a mobile-friendly product itemizing is important. And on cellular, your A+ Content material seems earlier than your normal bullet factors record. 

Be aware: A+ content material can occupy quite a lot of area on cellular screens. Overview your itemizing throughout units to make sure an optimum viewing expertise.

Within the desktop view video beneath, the A+ Content material follows the usual product itemizing. It incorporates a carousel detailing model factors, a founder’s observe, and CTAs directing consumers to particular product classes. Picture banners beneath create a visually enriched product description, highlighting advantages.

  • Watch this Amazon A+ Content material Tutorial from (14:53) to look at a video walkthrough on including A+ Content material to your Amazon Vendor Central Account. 
  • Use Amazon’s Handle Your Experiments software to run A/B assessments in your A+ Content material to optimize for conversion

Step 4: What do I would like to contemplate for Product Pricing Optimization?

Product pricing optimization must be an ongoing course of, significantly with fluctuating elements like seasonality and competitors. Subsequently, this month’s profitable value is probably not optimum for the following.

“All the things I do know and realized about Amazon itemizing optimization results in the next conclusion: altering your pricing is essentially the most highly effective check of all.”— Andrew Browne, co-founder of Amazon cut up testing software Splitly.

Basic Worth Testing Suggestions

Andrew Browne suggests utilizing Weber’s Regulation for value testing. This means most of your potential prospects gained’t discover the incremental pricing changes. 

He recommends: 

  • Beginning with 10%, modify by one other 10%, and hold testing till you discover the optimum value.
  • While you improve the value, be certain that the potential drop in gross sales is offset by the elevated revenue per unit.
  • When decreasing the value, the lower in revenue per unit must be compensated by a big enhance in gross sales.
  • Experiment with distinctive value factors. As an alternative of conventional pricing like $19.99 or $19.95, attempt one thing distinct like $19.87. 

“I’ve discovered it tough to check pricing as a result of competitor pricing jumps round a lot and can usually react instantly to any of your adjustments.”

Cut up Testing Delivery Fees: Actual-life Situations

One thing else you’ll be able to embrace in your pricing A/B assessments are delivery expenses. The consensus is that Amazon prospects are skilled to anticipate free delivery.

“Usually, gross sales DOUBLE while you provide FBA (free delivery and the Prime badge) vs. FBM with a +$X delivery.”

So what are you able to do? 

Bake delivery into your value and provide “free” delivery.

Amazon Listing Optimization Shipping Considerations

How some ECF members dealt with delivery prices of their companies:

One ECF member suggests two strategies for dealing with delivery prices:

  1. Incorporating delivery prices into the product value and offering free delivery for all orders (previous apply of theirs).
  2. Providing free delivery as soon as a buyer’s order exceeds a certain quantity (their present method).

He believes that the affect of charging for delivery on the conversion charge (CVR) is much less substantial for distinctive or scarce merchandise than widespread, widely-available merchandise. And he recommends utilizing a free delivery threshold to each reward prospects with a excessive lifetime worth (LTV) and enhance the common order worth (AOV). 

This method didn’t negatively affect their CVR, which stayed between 2.75% and three.5%.

One other ECF member shares a method for dealing with delivery prices and instances in his former gift-focused enterprise, the place delivery instances have been vital. That they had even developed a customized date picker for purchasers to know when their order would arrive and be charged the required delivery charges.

The technique:

  1. Present three new delivery choices: In a single day, 2-day, and Categorical.
  2. Provide free normal delivery for orders over $325-$350 and embrace product upsells to encourage prospects to achieve this threshold.
  3. Enhance the readability of delivery time info on the product web page, cart, and checkout.
  4. Move on the precise price (or barely extra) to prospects for categorical delivery.

This technique helped to transform delivery from a price to a revenue middle by integrating a portion of the bottom delivery price into their merchandise and charging barely extra for categorical supply than it price them. They discovered that prospects in pressing want are sometimes prepared to pay extra, which may additionally assist enhance the conversion charge.

“ I agree that the only greatest CRO enchancment you can also make is to discover a solution to make delivery “free.” (i.e. make delivery APPEAR free). Typically this isn’t potential due to MAP (minimal marketed value) agreements and so forth. But when doable, sure, I feel its mainly a slam dunk.” 

Step 5: Establishing The Finest Copy For Your Product’s Key Options

This part is also known as ‘the bullet factors.’ And when you think about the aim of bullet factors is to assist inform a purchaser (in a highly-scannable method), the elevator pitch to your product.

Perception from a small-scale check on the ECF discussion board revealed that bullet factors could be overwhelming in some Amazon product descriptions. 

“Buyers wished to have a fast method of figuring out what a bullet level is about as a substitute of getting to learn the entire thing or having an enormous wall of textual content thrown at them.”

Provided that customers are a number of listings— being concise and clear makes them extra prone to learn it.

Bullet Level Suggestions: 

  • Make bullets brief, easy, and concise, and keep on with the product’s most necessary advantages. 
  • Give attention to the factors the place your product stands out and put extra detailed info in the remainder of the product itemizing (i.e. A+ Content material).
  • Think about using CAPS or [brackets] to make headings and separate bullets higher visually.

For instance:

Let’s examine two product descriptions for a cocktail shaking set. Does one make you are feeling overwhelmed?

Amazon Listing Optimization Comparing Bullet Points 1
Amazon Listing Optimization Comparing Bullet Points 2

Step 6: Producing Constructive Amazon Product Evaluations (And Reversing Adverse Suggestions)

Constructive critiques improve conversion charges and affect search rankings. 

“It was much more tough to get it to rank properly and to stay as a result of we couldn’t get any critiques to indicate up till yesterday.” 

However after getting them…

“Once we jumped from 4 stars to 4.5 stars on considered one of our merchandise, our conversion went up 50% and has held there. That’s proper…50%. Meaning 50% extra gross sales in a single day with out doing anything.”

Methods for Producing Constructive Evaluations

Handwritten Notes

Embrace a handwritten observe along with your contact particulars, encouraging prospects to achieve out with their suggestions.

“We examined handwritten playing cards up to now, and so they have a assessment charge of September 11%.” 

Think about using a machine to create handwritten playing cards to scale up your efforts. These usually are not “typed”. They’re written by a machine that holds a bodily pen.

Example of handwritten notes written by machine asking for reviews

Automated Publish-Buy Emails

Ship a sequence of emails to consumers after they make a purchase order. Make the communication personalised and helpful, providing useful suggestions and assets concerning the bought product.

“We ship an e-mail or a sequence of emails to all consumers. If the product is straightforward, we ship one e-mail a number of days after supply. We ship two emails if the product is extra complicated and requires some hand-holding and instruction.”

First Electronic mail Suggestions:

  • Make your “thanks” message useful. Don’t simply ship a generic observe; add worth to it.
  • Embrace a number of fast suggestions or solutions to continuously requested questions concerning the product the shopper has simply bought.
  • For complicated or digital merchandise, present a hyperlink to a useful video, equivalent to a YouTube tutorial for setup.
  • Inform the shopper concerning the upcoming follow-up e-mail, making certain transparency and managing their expectations to stop annoyance.

Second Electronic mail Suggestions:

  • Ship the second e-mail ~5 days after the primary one
  • Ask if the shopper is pleased with the product
  • Present two easy textual content hyperlinks— one resulting in the product assessment web page for comfortable prospects and the opposite directing dissatisfied prospects to a web page the place they will contact you.
  • Reiterate your availability to help them in the event that they didn’t have a 5-star expertise, additional emphasizing your dedication to buyer satisfaction.
  • Incentivize trustworthy suggestions (NOT paid critiques). An after-purchase e-mail thanking prospects for his or her buy and asking for an trustworthy assessment, coupled with a small low cost on their subsequent buy, can go a great distance.

Make the most of Amazon’s Request a Overview Button

You could possibly additionally use Amazon’s ‘Request a Overview’ button, obtainable at an order stage in Vendor Central. However these emails are extra generic. 

The email you can send to request a review on Amazon

Pay Consideration To Your Packaging Expertise

A nasty unboxing expertise can equal adverse critiques. This occurred to Elizabeth Mercer, the Proprietor and Founding father of Sleekform.com

In Episode 485 of the ECF podcast, Elizabeth talks about how that they had a bunch of 1-star critiques on Amazon as a result of folks have been annoyed by the meeting directions. They redesigned their packaging and unboxing expertise, and the 1-star critiques disappeared. Better of all, after paying the one-time payment to revamp the packaging, their per-item price solely elevated by $0.07. A small value to pay to stop 1-star critiques.

How To Deal With Adverse Evaluations

It’s irritating while you get a 1-star assessment, particularly while you don’t deserve it. However monitoring and responding to critiques, good and unhealthy, must be a part of your customer support course of.

This ECF member shares particulars about how they approached receiving a bunch of 1-star critiques—and fully turned them round.

“I wished to see if I might reverse a few of these critiques, so I despatched conciliatory emails to all of those prospects providing a refund and an evidence. A few of them already responded positively.”

Here’s what the revised assessment stated (from 1 star to 4 stars):

Reversing negative reviews example on Amazon

Takeaway: Regardless of the shopper not being happy with the product, this member’s proactive method to customer support reworked a possible 1-star rant right into a extra impartial “it’s not for me” sentiment. Although it resulted in a full refund, the worth of demonstrating their dedication to buyer satisfaction to potential prospects is price the associated fee.

Amazon prioritizes sales-generating clicks, enhancing each buyer expertise and their fee. Monitor and improve your product’s conversion charge, learning competing merchandise to make sure your efficiency is at par or higher.

In line with Amazon’s information, launching a Sponsored Merchandise marketing campaign can present a median weekly elevate of fifty% in ordered items within the first 12 months.

  1. Key phrases: Start with key phrases that align with buyer intent to your product sort. Begin with extremely related, detailed search phrases and run broad match modifiers (+) on them. 
  1. Justifying spend: When contemplating shutting off advertisements, assess the affect of your advert spend on natural rankings and gross sales, and in your backside line. One ECF member discovered profitability elevated after slicing advert spend by 95%. Nonetheless, testing and optimization are additionally necessary. 
  1. Testing: Experimenting with totally different advert metrics and price range changes may help steadiness revenue development with out undercutting natural gross sales.

One ECF member examined varied advert metrics to optimize profitability. 

“We’ve had blended outcomes. It relies on the merchandise and your purpose. For one merchandise, we turned off PPC persistently for Friday-Saturday, our earnings went up, and our rank has stayed robust. In actual fact, final week we bought precisely one much less unit in these two days as we did the identical two-day span the week earlier than once we bought 110 items with PPC. An additional $850 in our pockets.”

Some ECF members take a long-term method, aiming for marketing campaign break-even to spice up natural rankings. This ECF member, who has an aggressive technique for Amazon PPC campaigns, emphasizes the significance of a long-term outlook. 

“Amazon PPC completely helps you rank for the key phrases you’re bidding on. I’ve examined this time and again.”

Sizzling tip: Arrange the Model Referral Bonus. You’ll get 10% again on any exterior site visitors you direct to Amazon. This could pay for a few of your site visitors.

Step 8: Monitoring and Adjusting Your Amazon Itemizing Optimization Technique (A/B testing)

Regardless of following the information’s optimization steps, conversion charge fluctuations are inevitable. So, steady enchancment requires A/B testing or cut up testing.

“We’ve seen drastic, like 2 -10% conversion charge enhancements from adjustments, significantly to titles and principal photos for our purchasers.” 

Cut up testing or A/B testing on Amazon sometimes includes experimenting with adjustments to product content material, visuals, and pricing. 

It may be fairly a guide course of. However if you happen to’re an Amazon Model Registered Vendor, use Amazon’s software: Handle Your Experiments. It lets you create A/B assessments for Titles, A+ Content material, Bullet factors, and Important Photographs. 

The excellent news is that organising an experiment is comparatively simple, and considered one of ECF specialists Joshua Rawe lays out the steps beneath:

Setting Up Your A/B Take a look at

Discover “Handle Experiments” within the menu below “Manufacturers”

Select your Experiment sort right here:

Screen Shot 2021-02-17 at 12.38.01 PM

And select the ASIN you want to check right here:

Screen Shot 2021-02-17 at 12.38.52 PM

Defining Your Speculation

You’ll have so as to add a reputation to your experiment; go for one thing easy. 

Choose your length, 4 weeks is the minimal, and ten weeks is the utmost. 

Then, you want a transparent speculation to provide your outcomes that means and assist you to take motion.

For instance, “Including our model title to the title will enhance conversions,” or “Decreasing title size from 250 characters to 100 will enhance conversions by lowering noise,” or “Including XYZ key phrase will improve conversions”.

Screen Shot 2021-02-17 at 12.40.49 PM

Create your Model B (the speculation to be examined)

In case your speculation is: “Including our model title to the title will enhance conversions,” then you definitely’ll wish to create a Model B title that features the model title.

For instance:

  • Model A (title at the moment in use): Garlic Press with Idiosyncratic Performance and Clean Deal with for All Your Garlic Wants
  • Model B (title to be examined): Kitchenaid Garlic Press with Idiosyncratic Performance and Clean Deal with for All Your Garlic Wants

Click on Schedule Experiment and a pair extra confirmations.

Amazon will now fluctuate the title in your itemizing between Model A and Model B over the interval of testing and supply conversion information on the outcomes. 

Then, while you wish to interpret outcomes, take a look at this video:

However keep in mind: A/B testing isn’t a magic remedy for underperforming listings. 

A profitable product element web page requires high-definition photos, partaking keyword-rich copy, A+ content material, a carousel video, a score of 4 stars or above, and over 100 critiques. Prioritize these features earlier than considering A/B testing.

Last Ideas: Optimization Is A Journey, Not a Vacation spot

Optimization is a continuing course of, not an endpoint. You’ll encounter challenges like copycats of your Amazon listings and ever-evolving algorithm updates.

However, if you happen to comply with the excellent steps offered on this information, you’ll be higher ready to enhance your itemizing’s conversion charge and distinguish your product amid Amazon’s aggressive market.

Certain, there’s no scarcity of Amazon assist guides and recommendation obtainable on the market. However wouldn’t you fairly deep, nuanced recommendation explaining what it takes to optimize your Amazon listings and see outcomes? 

You’ll discover it within the ECF neighborhood. You may be taught extra concerning the neighborhood or apply to hitch in the present day.

Courtney Goudswaard

Publish by Courtney Goudswaard

Courtney Goudswaard is a contract author for eCommerce and associated SaaS manufacturers. She approaches her craft in a journalistic setting, delivering evidence-backed, action-packed, and easy-to-understand content material that retains your readers hooked. Join along with her by way of www.scribblecontent.com or on Twitter @courtig



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