Home eCommerce High Multi-Channel Marketplaces for Promoting Worldwide

High Multi-Channel Marketplaces for Promoting Worldwide

High Multi-Channel Marketplaces for Promoting Worldwide


Promoting on an ecommerce platform like WooCommerce offers you the best quantity of management over your on-line retailer, advertising, product positioning, and different facets of operating a enterprise. 

However are you able to do extra to extend your international attain and have interaction with new markets who wouldn’t have every other solution to discover your merchandise? That is how promoting on a number of marketplaces will help develop an ecommerce enterprise — they provide you entry to extra prospects in additional locations who would seemingly by no means discover your ecommerce retailer.

There are a number of prime on-line marketplaces which have a world attain, and relying on your small business, it’s best to take into account all of them earlier than deciding which of them can finest advance your small business development objectives, with out compromising your autonomy.

How to decide on the best market

The perfect on-line marketplaces for multi-channel promoting embrace those everybody is aware of, like Amazon and eBay. However there are a number of others that truly have comparable attain world wide, and are even larger in some cases. These embrace Alibaba, Walmart Market, Etsy, and Newegg.

We’ll take an in-depth take a look at every of those so that you’ll have a transparent image of what every on-line market has to supply. 

Which components of the world interact with every on-line market? How many individuals go to these platforms, and the way loyal are they? 

If you wish to attain new markets along with your merchandise and consider on-line marketplaces are one of the best avenue for this, you’ll want to take into account a number of key components:

  • Options: how every on-line market serves sellers, protects autonomy, and will increase income with out problem
  • Pricing: how a lot you’ll must pay to make the most of every on-line market
  • Viewers: what types of individuals every on-line market appeals to most
  • Attain: What quantity of potential prospects from particular geographic areas that entry every market

Let’s check out every of those six prime multi-channel marketplaces.

Amazon homepage

1. Amazon

Amazon has come a great distance from its early days as an internet bookseller. It’s now about as shut as you may get to an everything-seller. However most of what’s bought on Amazon comes from different market sellers, together with ecommerce companies who need to broaden their attain to new audiences.


Amazon has been doing this for some time, they usually’ve found out tips on how to make an ecommerce web site work, a lot so that the majority ecommerce shops need to have the ability to use lots of the identical methods. With the numerous WooCommerce extensions at your disposal, you are able to do most of what Amazon does proper by yourself on-line retailer.

Listed below are one of the best options of Amazon Market:

  • International availability: arrange an account from nearly any nation on Earth
  • Cellphone help in most international locations, chat and e mail in the remainder
  • The flexibility to set your individual costs
  • A platform to create your individual presents and promote them
  • Simple assessment assortment, utilizing a system individuals are aware of
  • The flexibility to construct your merchandise and retailer round key phrases to be present in search engines like google and yahoo
  • Efficiency metric monitoring reminiscent of order defect price and achievement cancel charges
  • Success by Amazon (FBA), which helps you to entry the Prime Badge and higher transport choices
  • Pre-set product web page layouts that take out the guesswork

Success by Amazon primarily means you ship your merchandise to Amazon, they usually retailer them of their warehouses. This does include a price, however then you’ll be able to provide free two-day transport for Amazon Prime members, and Amazon takes care of printing labels, packaging, and all the opposite transport duties you’d count on.

Amazon FBA landing page

And consumers can filter their searches in order that they solely see merchandise bought by sellers who’ve the Prime Badge, supplying you with an air of high quality and exclusivity.


Amazon is without doubt one of the costlier on-line marketplaces. They’ve an array of charges, not only one. 

First, you should select between the Particular person Plan and the Skilled Plan. With the Particular person Plan, you pay 99 cents for every sale you make. This method is healthier for sellers who’ve decrease on-line gross sales volumes. The Skilled Plan prices $39.99 per 30 days, and offers you limitless gross sales.

Subsequent, there’s a referral price, which is just like the fee charges that each on-line market fees. It’s a p.c of your complete transaction, together with transport prices. The charges range based mostly on product class. Most are between 8-15%, however they vary as excessive as 45% and as little as 3%. After that, there’s a achievement price that’s based mostly on the scale and weight of the product being shipped. 

And, to be used of Amazon’s warehouses, there’s a storage price based mostly once more on the scale of your merchandise. The storage charges triple in the course of the October to December vacation season.

Is that every one? Truly, there could also be much more charges for sure conditions

Why would somebody need to pay all these charges simply to promote on Amazon?

As a result of there are some built-in benefits and an enormous viewers. Nevertheless, additionally it is true that with your individual ecommerce web site, you don’t must pay most of those charges. However, then it’s important to handle your stock and your transport. 


Amazon is largest in the USA, having achieved nearly complete market saturation. 150 million People have Prime Memberships — over 70% of adults. 

There are 197 million month-to-month energetic customers of their app, and Amazon accounts for 56.7% of all retail ecommerce gross sales within the U.S. So in case your viewers is within the US, Amazon can attain them. 

Together with the U.S., they’ve about 310 million energetic app customers world wide. So you’ll be able to attain the cell viewers, too.

Amazon’s viewers covers all demographics in North America, and in lots of different international locations, and 66% of web shoppers usually start their looking on Amazon. 


After buying Souq in 2017, which was a Center Japanese ecommerce market, Amazon grew to become the biggest on-line vendor on this planet. They’re concentrated in North America, Europe, Asia, and the Center East. 

Amazon ships to over 130 international locations, and a pair of.7 billion folks have shopped on Amazon. They get 2.72 billion distinctive month-to-month guests. 

So, as for measurement, you’ll be able to attain the largest international viewers with Amazon. Nevertheless, with nice measurement comes nice competitors, and Amazon additionally has the biggest variety of on-line sellers. So it’s not essentially straightforward to get your merchandise observed.

eBay homepage

2. eBay

eBay started as a spot to promote used objects by bidding wars. Whereas they nonetheless provide that service, solely 12% of the merchandise bought on their web site are up for bid, and 80% of merchandise bought on eBay are new.

So it’s turn into an internet market with a extra loyal group of patrons than one thing like Amazon. Extra consumers might start their on-line procuring expertise on Amazon, however lots of them end on eBay.


eBay is a real market. They promote no merchandise of their very own, so your solely competitors comes from different sellers, not the net market itself. Different options of eBay embrace:

  • Concierge providers for bigger ecommerce manufacturers 
  • Vendor Hub, the dashboard from which you run your ecommerce enterprise on eBay, the place you’ll be able to publish and handle listings and orders, run gross sales and promotions, and so forth
  • Itemizing customization capabilities — greater than Amazon
  • The flexibility to add movies associated to your merchandise
  • Reductions, coupons, and promotion capabilities, together with coupon codes
  • The choice to do volume-based pricing reductions
  • A subscriber possibility — you’ll be able to create advertising newsletters to prospects, give subscriber reductions, and construct extra buyer loyalty than with Amazon
  • The flexibility to get product opinions
  • Delivery label printing
  • The choice to advertise your merchandise on Google Adverts and different on-line procuring websites, in addition to with eBay Adverts
  • Superior analytics
  • Day by day or weekly pay schedules


eBay’s pricing mannequin is easier than Amazon’s, however the charges are comparable in some methods.

First, there’s an insertion price of 35 cents per itemizing, however the first 250 listings are free. In case you arrange an eBay retailer, you get much more free listings.

Then, you get charged a share of the gross sales value, which is 10% for many product classes, although it ranges from 2-12%. This contains all of the processing charges. If you wish to decrease your insertion charges, you should purchase a month-to-month subscription. For greater quantity sellers, this can be a sensible possibility. They’ve three selections, every of which include elevated advantages of promoting on the platform, and every of which prices much less should you pay yearly versus month-to-month. The month-to-month prices are:

  • Primary: $24.95 per 30 days
  • Premium: $74.95 per 30 days
  • Anchor: $349.95 per 30 days


eBay appeals to hobbyists and what some name “fanatic patrons,” in addition to folks in search of deal. It does rather well with electronics, their primary vendor at 16.4% of things bought on the net platform.

eBay additionally sells a number of clothes and accessories (16%), automotive (11%), well being and sweetness (9%), and sports activities and out of doors gear. These 5 classes account for about 60% of what sells on eBay. However, that also leaves a number of room for different merchandise.

In keeping with edesk, 61% of eBay’s viewers is between 35-64 years outdated, and 60% of them are male, in contrast to Amazon’s close to 50/50 cut up. So your viewers contains tail finish Child Boomers, Gen-Xers, and a few Millennials. eBay doesn’t get as a lot visitors from Gen-Z. 


When researching ‘attain,’ it’s necessary to tell apart between web site guests and patrons. Not each web site reporting on the attain of the highest established marketplaces for multi-channel promoting does job of clarifying this, which is why you see vastly completely different numbers elsewhere. 

Plus, the ecommerce procuring numbers modified dramatically after 2020, so any information earlier than that may be very outdated. 

eBay presently will get about 885 million distinctive month-to-month guests. Per 12 months, about 135 million of those folks really purchase one thing on eBay. 

eBay is the third most downloaded ecommerce app within the US, behind Walmart and Amazon, and 60% of eBay’s patrons are within the UK and U.S., with Germany accounting for 15%. So, about three fourths of eBay’s viewers is in these three international locations. 

As for sellers, it’s a barely completely different story. 28% of eBay sellers are within the U.S., and 25% are within the UK. 17% come from China, 16% from Germany, and three% from Australia. So you’ll be able to promote on eBay from nearly wherever, so long as you take note of the place many of the patrons are situated.

Alibaba homepage

3. Alibaba

Many entrepreneurs within the west are unfamiliar with this ecommerce large from China, based by Jack Ma. But it surely owns almost 60% of the Chinese language ecommerce market, which signifies that any ecommerce firm seeking to broaden into China and close by Asian markets wants to think about leaping on Alibaba or considered one of its subsidiary platforms, reminiscent of AliExpress, Taobao, Lazada, or Tokopedia. Every of those serves completely different international locations within the area. 


Presenting the options of Alibaba is tough as a result of it has so many various platforms underneath its total umbrella, and every has its personal distinctive facets. For simplicity, we’re going to give attention to Alibaba and AliExpress. However should you’re seeking to broaden your attain into explicit Asian international locations, you’ll need to look into their different platforms, which we’ll contact on extra in a second.

Alibaba is without doubt one of the finest B2B ecommerce marketplaces. It allows you to purchase and promote wholesale merchandise from and to different companies. With Alibaba you’ll be able to:

  • Personal your prospects’ data, in contrast to on Amazon
  • Use communication instruments to work together with patrons immediately
  • Entry CRM instruments and analytics
  • Translate to over 18 languages
  • Make customizations utilizing an API integration
  • Coordinate worldwide freight logistics
  • Obtain onboarding help for brand new sellers
  • Entry product inspection and monitoring

Alibaba makes use of an RFQ (Request for Citation) course of for patrons to put orders, as a result of companies use Alibaba to purchase in bulk from producers and suppliers. So costs should not mounted. It relies on portions, transport, and numerous different components. 

Sellers may also earn three completely different scores: Gold, Verified, and Commerce Assurance, which guarantee patrons they’re getting merchandise from respected suppliers. 

AliExpress homepage

AliExpress is considered one of many B2C ecommerce platforms underneath Alibaba’s international market. Like Amazon, sellers can promote particular person merchandise and ship them on to customers. You too can use AliExpress for dropshipping. And like Alibaba, it may be translated into over 18 languages. 

Some extra options:

  • Promoting for elevated product publicity
  • Settle for and convert 51 completely different currencies
  • 38 native cost channels to allow safe transactions
  • Customizable on-line storefronts
  • AliExpress College, an onboarding service to assist new sellers
  • A number of transport choices
  • Purchaser safety coverage for broken, faulty, or undelivered objects


Alibaba offers in a lot greater quantity than B2C ecommerce marketplaces, so its costs are greater as properly. There aren’t any gross sales commissions charged by the location — simply an annual price, the bottom of which is the Gold Provider Primary, at $1899 per 12 months.

AliExpress takes the method nearer to different B2C ecommerce platforms. It fees no annual price, however as a substitute fees 5-8% commissions on every sale. 


If you wish to promote on-line in quantity to different companies, Alibaba is without doubt one of the finest on-line marketplaces for you. Over 10 million patrons from greater than 190 international locations buy wholesale from different companies by Alibaba. You may deal immediately with producers, and also you’ll additionally discover exporters, brokers, buying and selling firms, and wholesalers. 

The patrons could also be different wholesalers and producers utilizing your merchandise to make different merchandise. They may be sourcing brokers or B2C retailers. You should use Alibaba to create personal label manufacturers. 


AliExpress targets most of the people and, like Amazon, sells absolutely anything, from clothes to instruments to house enchancment merchandise to electronics to magnificence merchandise. 

Within the international locations the place AliExpress and different Alibaba B2C ecommerce platforms function, your target market contains nearly everybody who outlets on-line. Some patrons may be re-sellers who’re organising dropshipping companies. 

AliExpress sellers should be situated in China, Russia, Spain, Italy, France, or Turkey.


Alibaba reaches dozens of nations and almost a billion folks

AliExpress and the opposite B2C platforms interact thousands and thousands of patrons from over 220 international locations. They’re strongest in Asian nations. In China, the platform is Taobao. Lazada is the platform in Southeast Asian international locations reminiscent of Singapore, Thailand, Vietnam, Malaysia, and the Philippines. Tokopedia is the platform for Indonesia. 

Walmart Marketplace landing page

4. Walmart Market

Walmart started as a brick and mortar division retailer, not an ecommerce market. However round 2010, they started promoting on-line, and with a lot capital from their shops, Walmart has been in a position to shortly ramp up its on-line promoting platform in order that it competes properly towards the largest names, together with Amazon. 

Nevertheless, Walmart Market has fewer sellers and for now, which means much less competitors to get your merchandise observed. So you’ll be able to very seemingly get extra publicity in your merchandise on Walmart Market than Amazon. 


Whereas Walmart’s ecommerce platform has many similarities to Amazon, the variations are important. Listed below are the important thing options:

  • A stricter qualification course of for sellers — not simply anybody can arrange a retailer
  • The flexibility to supply free two-day transport
  • Superior itemizing and analytics instruments
  • Safe checkout
  • Market studies
  • Buyer assessment choices
  • Walmart advertisements that present extra product publicity
  • An current provide chain community already in place
  • Walmart Success Providers, which may retailer, pack, and ship your merchandise

Walmart Success Providers works very very like Success by Amazon. You ship your merchandise to Walmart’s warehouses. Then, when orders are positioned, they pack and ship your merchandise for you. 

Walmart fulfillment services

And that stricter qualification course of is an effective motive to think about Walmart. They solely settle for sellers who’ve a file of earlier ecommerce success. This ensures that every one their sellers are respected and promote high quality merchandise. 


In contrast to Amazon, Walmart fees no charges for setup, listings, or subscriptions. They simply cost a price per sale, which like different ecommerce websites varies by product class. The vary goes from 6-20%, however the nice majority or product charges are both 8% or 15%. 


Walmart advantages from having so many in-store consumers, they usually can provide their on-line market as a substitute for all of them. Walmart sells nearly every little thing in-store, and their ecommerce counterpart does much more. Their viewers is anybody who outlets on-line. 


Walmart Market will get about 410 million distinctive month-to-month guests, in accordance with one estimate, and it engages patrons from Africa, Canada, Central America, Mexico, India, China, and Chile, in addition to the U.S. and components of Europe.

Walmart’s loyalty program presently has over ten million members. So these are individuals who have additional incentive to buy at Walmart on-line. 

Etsy homepage

5. Etsy

Etsy started as a platform for folks to promote distinctive and handcrafted objects, not mass-produced merchandise. And for probably the most half, it retains that mission nonetheless at this time. For ecommerce sellers, Etsy is the place to promote one-of-a-kind objects and specialised merchandise. 

In case you promote a set of merchandise and need to draw folks to your ecommerce retailer utilizing Etsy, use it to promote distinctive objects, after which observe up later to attract them to your major retailer constructed on WooCommerce. 


Etsy has some options just like different platforms, reminiscent of safe transactions, apps, e mail and a few cellphone help, and the flexibility to customise your Etsy store. As well as, Etsy contains:

  • Automated deposits straight to your account
  • Discounted postage choices
  • An Etsy advertisements platform the place you’ll be able to pay to spice up visibility
  • Direct communication with patrons by the Vendor App
  • Vendor protections
  • An associates program you should utilize to encourage different folks to promote your stuff
  • A vendor e-newsletter and handbook
  • Entry to a group of different sellers

Etsy does have a popularity of being a bit more durable to indicate up in search for explicit objects, and this motivates some to buy Etsy advertisements. It’s a must to be very deliberate in the way you create product pages, together with the language and key phrases you utilize to explain your merchandise.


Etsy has a quite simple pricing construction. They cost 20 cents per itemizing, and that itemizing stays energetic for 4 months. Then, for every sale, you pay a 9.5% transaction and processing price that features every little thing. 

And, Etsy runs advertisements in your merchandise all around the web, largely utilizing show advertisements that includes images of your merchandise. You don’t have management over this and it prices nothing for you except the advert ends in a sale. For any advertisements that do end in a sale, you’ll pay a further price per sale.


Etsy’s viewers may be very distinct from the opposite prime marketplaces on-line. Etsy consumers are in search of objects they’ll’t discover wherever else. They need stuff nobody else will personal. It’s a type of treasure looking. 

That is the place to promote distinctive objects that may earn you a popularity as a creator, an artist, and an imaginative product designer who places time and creativity into every merchandise. 

grid of product types that do well on Etsy

The overwhelming majority of consumers on Etsy are ladies, typically between ages 18 and 40. 

Their top-selling product classes are house and residing, jewellery, craft provides, and instruments. They promote a number of merchandise for weddings and bridal events. 


Etsy has a narrower attain than different prime marketplaces. Whereas they do attain over 200 international locations and have 86 million energetic customers, about half their on-line gross sales go to the U.S., and nearly all the remainder go to the UK, Germany, Canada, Australia, and France. 

Etsy additionally has a base of loyal consumers, with 81% of purchases made by repeat patrons. So if Etsy’s viewers aligns along with your merchandise, you’ll be able to win loyal prospects extra simply on this on-line market than a number of the different extra generic ones on this record. 

Newegg homepage

6. Newegg

Newegg started as a tech-focused ecommerce market, and it continues to dominate that trade class. However, it has additionally expanded to a number of different classes and has turn into one of many prime marketplaces for ecommerce companies to promote their merchandise. 


Newegg delivers actual advantages for its finest sellers — those that pay for a month-to-month membership. The options for this market rely very a lot on which membership you select between their three choices of free, Skilled, or Enterprise. 

Like Walmart, Newegg requires sellers to get accredited earlier than they’ll use their ecommerce market, so this ensures a stage of high quality for the merchandise they promote. A few of their key options embrace:

  • A educated and centered viewers
  • The choice to promote used and refurbished objects
  • The flexibility to advertise merchandise on their web site, together with Sponsored Video Adverts
  • Devoted help
  • API integration
  • Superior product listings that may embrace video and touchpoint imagery to assist prospects make good choices
  • Entry to Newegg Studios — they’ll really produce movies and images in your merchandise
  • Limitless product listings with the Enterprise membership
  • Put up-purchase e mail automation with the Enterprise membership
  • Reductions should you use Newegg Success and the Newegg Delivery Label service
  • Rewards for sellers who value competitively 
  • A Premier Vendor Program that offers you entry to the largest spenders
  • The choice to promote on Newegg’s social accounts and promotional emails

Like Amazon and Walmart, Newegg has a achievement and transport label service, and when you have the stock for it, that’s possibility as a result of it’ll lower your prices. 

Newegg shipping service


There’s a free model, however the Skilled model at $29.95 per 30 days and the Enterprise membership at $99.95 per 30 days offer you entry to one of the best options. 


Newegg’s viewers stays closely tech-focused and educated. You’ll discover extra early adopters right here than most different locations and, generally, a wealthier viewers. In contrast to Amazon, Walmart, and Alibaba, individuals who store on Newegg are inclined to have incomes of $75k per 12 months or greater. And their viewers is about 72% male and largely between 18-44. 

Aside from a wealth of electronics and equipment, Newegg additionally does properly with house cooking and home equipment, and is rising into sporting items classes. 

Newegg consumers love to have a look at product specs, so this isn’t the platform to go mild on the small print. You need to embrace a number of data in your product pages right here, and critically take into account together with movies. Thirty-two p.c of their consumers are repeat prospects. 


Newegg has about 4 million energetic prospects throughout Europe, South and North America, the Center East, and Asia Pacific. 

So it’s a smaller viewers, however one which spends extra and is in search of explicit kinds of merchandise. Like Etsy, you’ll be able to achieve a stronger and extra devoted following right here than on the massive broad marketplaces. 

Why promote on WooCommerce as a part of your international technique

On-line marketplaces could be glorious gateways into the world of on-line promoting. They’re additionally a good way to satisfy your viewers the place they’re, in locations they’re already procuring.

However when it comes all the way down to it, the easiest way to develop your on-line enterprise and keep full management is to begin your individual retailer with WooCommerce. Let’s check out just a few the explanation why that is true:

1. Marketplaces promote competitor merchandise

Third-party marketplaces need all of their customers to search out success, and your small business merely isn’t their major focus. So when potential patrons are scrolling by or trying to find merchandise, they’ll not solely see objects from opponents subsequent to yours, they could additionally get advertisements for these objects. 

With a market, it’s a lot simpler for consumers to decide on a distinct enterprise over yours. However with a instrument like WooCommerce, you’ll be able to create an internet site that helps consumers discover what they’re in search of and seamlessly make a purchase order, with out distractions from different shops.

2. Marketplaces present restricted choices for design and performance

With on-line marketplaces, it’s important to adapt your product listings to satisfy their necessities for formatting, pictures, design, categorization, and outline size. Which means that you could be not be capable of embrace all the data you’d like.

And because you’re working inside a set design template, it’s possible you’ll not be capable of customise it to match your model. Your objects will look similar to everybody else’s. 

DVO suspension product page
Customized product web page from https://dvosuspension.com/

With WooCommerce, nonetheless, you’ll be able to create the precise type of retailer and product itemizing that you just’d like. Add a number of images and movies, embrace measurement charts and ingredient lists, and customise the complete appear and feel to suit your model

3. Marketplaces take a share of gross sales

Third-party marketplaces take a lower of your on-line gross sales in change for utilizing their platform. As you develop, this could add up increasingly. However WooCommerce doesn’t cost any charges for promoting on-line.

father's day card listing on the Offerman Woodshop website
Product web page from https://offermanwoodshop.com/

4. Marketplaces restrict your management

Once you promote on a third-party market, you’re topic to their guidelines and rules. In the event that they decide that you just’re in violation of these guidelines, they’ll take down your retailer, generally with out warning. That signifies that you’ll all of the sudden lose your income stream and probably the content material you’ve created.

However with WooCommerce, you’ve got full management and possession over your web site. You too can arrange backups that save completely each aspect of your retailer, together with gross sales and buyer data. So if one thing ever goes fallacious, you’ll be able to shortly get again up and operating.

5. Marketplaces make advertising trickier

Whereas some third-party marketplaces present built-in advertising instruments, these can turn into limiting as you develop. You could not be capable of combine the instruments you’d like for promoting, e mail advertising, buyer relationship administration, SEO, and extra. It could even be trickier to compile buyer information and successfully interact with these prospects.

WooCommerce extensions

Once you run a retailer with WooCommerce, you’ll be able to harness the energy of extensions to combine almost any advertising instrument you’d like. Don’t see the right resolution in your retailer? Rent a developer to create a customized integration. 

6. Marketplaces could make it more durable to adapt

As you develop your small business, you’ll seemingly must make necessary modifications to accommodate extra gross sales. For instance, you may need to replace your transport or advertising technique, settle for a wide range of currencies, translate your content material into a number of languages, or combine with achievement or stock administration software program.

Third-party marketplaces could make it tough to make these types of modifications. They could not combine with the instruments you need to use. Or maybe they gained’t will let you make the modifications you’ll want to promote globally.

With WooCommerce, you’ll be able to settle for a whole lot of currencies, arrange transport in any variety of methods, combine with a number of instruments, and customise your retailer any approach that you just’d like as you develop. You too can select any internet hosting supplier crucial to supply the assets, instruments, and help wanted to accommodate a rise in visitors.

When it comes all the way down to it, WooCommerce is the easiest way to construct and develop a profitable on-line retailer. You profit from a system that’s straightforward to make use of (no code required!), final flexibility, top-notch help, and full management.

Amazon FBA extension

And you’ll run your WooCommerce retailer proper alongside your third-party marketplaces, even integrating them to seamlessly to sync product data, stock ranges, pricing, and extra.

Able to get began? Open your storefront at this time.



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