Home Crowdfunding Meet the CEO of Not within the Guidebooks

Meet the CEO of Not within the Guidebooks

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Meet the CEO of Not within the Guidebooks

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There’s a rising demand for experiential and wellness journey.

Not within the Guidebooks provide genuine experiential journey designed and delivered by native hosts. From day experiences to longer itineraries all filled with native experiences, premium lodging, and transfers included making it hassle-free and simple to guide.

For this text, we sat down with the CEO, Carol Savage, to seek out out a bit of extra in regards to the inspiration behind the enterprise.

We’d like to learn about your profession earlier than Not within the Guidebooks and the place you first discovered that entrepreneurial spark.

I’ve had a assorted profession however at all times in advertising and marketing , gross sales and extra latterly e-commerce.  I’ve had senior advertising and marketing roles at manufacturers equivalent to Disney, Whitbread and Pizza Hut.

My first enterprise was after I was doing my MBA at London Enterprise faculty. I used to be pregnant and I arrange my first enterprise to assist individuals work flexibly – it was a really totally different world than it’s right now! I used to be capable of construct this consultancy and recruitment enterprise to over £5m after which bought the enterprise. 

My second enterprise was a recipe sharing enterprise which I pitched and gained backing for on Dragons Den – and importantly, I discovered a number of classes of what to not do in enterprise.

Thanks to your honesty. So, inform us about this enterprise – what it’s, what it goals to realize?

Not within the Guidebooks is a platform to assist travellers discover and guide essentially the most experiential holidays; staying in distinctive premium motels with itineraries filled with genuine experiences all designed and delivered by native hosts. Our imaginative and prescient is To create a world the place individuals join with locals, and have interaction with the place and tradition in a extra intimate method, while having a minimal influence on the planet.

Our purpose is to broaden our catalogue of experiences and experiential holidays,  and construct an exit-ready £50m+ enterprise.

At present we promote through Journey Brokers and direct to the client.  We’re working with many of the UK company teams together with Hays Journey, Journey Counsellors and Coop journey to call just a few they usually have entry to over 12m clients.  They’re sharing our content material to encourage their viewers.  We additionally attain direct clients through media partnerships (eg Wanderlust and Sunday Occasions), social media, search engine optimisation and PPC.

How has the enterprise developed since its launch?

We flipped the enterprise utterly – we launched three months earlier than covid as a B2C enterprise.  When lockdown occurred, we spent the next two years constructing relationships and contracting company teams and constructing our brokers platform. We made Not within the Guidebooks targeted on fixing the issue of the way to discover and guide native operators on one single platform with one single forex for journey brokers, in order that they might create essentially the most experiential and sustainable journeys for his or her clients.

What are you able to inform us in regards to the market and the way Not within the Guidebooks is positioning itself for achievement?

The journey market and the travelling client has modified fairly considerably over the previous couple of years. Individuals are on the lookout for extra experiences after they journey – even when they guide a seaside vacation or a cruise they nonetheless need to join with locals even for simply sooner or later after they get to the place they’re visiting.  The journey market has grown by 148% since earlier than the pandemic. And many individuals will select several types of holidays for various events, from coastal holidays to metropolis breaks.

We’re  positioning ourselves to be the most effective supplier of experiential sustainable journey for when individuals don’t simply need to sit on the seaside .

How did what you are promoting react to the pandemic and the journey restrictions in place?

When the pandemic hit we turned our enterprise to be a provider to the commerce. We contracted quirky experiential lodging within the UK in addition to English, Scottish, Welsh and Irish experiences. As an illustration, there’s one in Northern Eire the place you keep in a shepherd’s hut and be taught wooden whittling to make a salad bowl – it’s on my should do record!

Now in 2023, what are the goals of this elevate and why is true now the most effective time to launch the marketing campaign?

We’re inundated with demand and we don’t have sufficient workers to supply the service ranges we need to. 

We are going to rent extra individuals (we at present have a ridiculously small workforce and I’m so happy with them for what they’ve achieved to date) in order that we are able to carry on extra experiences and create extra glorious informative and provoking content material. We plan to additional interact with our company companions to enhance and improve our know-how in addition to spend money on advertising and marketing to construct model consciousness and attain new clients.

May you inform us about a few of your greatest achievements to this point? 

My absolute greatest achievement in my life to date is my three superior sons! As a working mum, I believe it does actually nice issues to your kids to witness your laborious work and it’s introduced out a extremely robust work ethic in them. Nonetheless to make it actually work I made positive I used to be there for all of the vital moments of my household’s life. 

Apart from my household, finishing my MBA while on maternity depart to being supplied both funding or a job from all of the dragons on Dragon’s Den!

After which with Not within the Guidebooks, establishing a journey firm three months earlier than the pandemic and navigating one of many craziest occasions in enterprise, I’m so happy with the implausible workforce and robust model we’ve constructed.


Not within the Guidebooks is a premium accountable journey platform providing immersive native experiences for unbiased travellers. The marketing campaign is a superb alternative to affix a mission to create genuine, distinctive journey experiences while being hassle-free.

Take a look at the marketing campaign web page to be taught extra.

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