Ting Ba, Patreon’s new Director of Product Advertising, Progress, brings together with her 10+ years of B2B and B2C advertising expertise at firms like LinkedIn, Intuit, Estée Lauder, and Accenture. Learn on to study extra about Ting’s personal artistic tasks, what excites her about Patreon, and her favourite creators.
The creator mindset
Ting says she’s happiest when determining how you can construct one thing out of nothing. At Estée Lauder, she led the launch of a brand new Conventional Chinese language skincare model in Hong Kong. At Intuit, she launched a brand new SaaS accounting answer for manufacturing companies. And at LinkedIn, she led the relaunch and progress of LinkedIn Pages and helped redefine LinkedIn as extra than simply an employer branding instrument.
She calls her function right here at Patreon “a dream come true” as a result of it combines her skilled experiences together with her ardour for creating. “I like being a creator and with the ability to categorical myself by myself time,” Ting says. As a author and jewellery line creator, Ting enjoys difficult herself outdoors of her day job. “On the finish of the day, everyone seems to be a creator. You simply want the boldness to go on the market, faucet into your ardour, and see who is likely to be concerned with what you’re creating.”
What actually offered Ting on becoming a member of the workforce was the expertise. “The group is full of extraordinarily proficient folks (a lot of whom are creators themselves) who’re pushed by serving to creators succeed. Everybody I met got here right here to contribute to a mission larger than themselves, which was an indication that this was the best place for me.”
Working in advertising for over a decade, Ting understands the nuances of connecting together with your audiences. “Creators themselves are unimaginable entrepreneurs and excel within the artwork of storytelling. So once we attempt to market to the creator group, we actually need to up our craft.”
To do that, Ting and her workforce are targeted firstly on actively listening and studying. “Creators take a lot satisfaction within the work that they do, however on the similar time, they’ve so many questions on how you can do it. It’s straightforward to leap instantly into answer mode, nevertheless it’s necessary to pause and actively hear,” she says. “In truth, I feel a very powerful ability on this function is with the ability to take heed to many alternative views, mixture the commonalities, and discover the overarching themes that we are able to clear up for.”
As Patreon continues to develop and rent, Ting means that potential workers actually take into consideration what’s spiritually necessary to them and to make profession choices primarily based on that. “My recommendation is to not be part of an organization simply because it’s a unicorn and also you would possibly be capable of monetize from it. Profession choices have a long-lasting impression. You wish to make sure you’re happy by how your time and vitality are spent and that you just’re surrounded by supportive folks. These outcomes normally include religious alignment, not financial.”
With Ting’s considerate method to work, it’s no shock her favourite Patreon worth is Win Collectively. “Right here, you’re requested to provide sincere, constructive suggestions so everybody can work extra successfully and productively collectively. Whereas that generally comes with troublesome conversations, it’s necessary to depart your ego on the door for the sake of the larger good. Whether or not you’re recruiting expertise, writing copy, or working experiments, we’re all working along with a shared objective.”
Past the work
Ting’s most necessary creations of all are her daughters, Sophie and Audrey. They’re additionally the inspiration behind her jewellery enterprise known as Sophie and the Chook. “I’m a room father or mother and I’m within the PTA. I like being lively of their faculty and spending as a lot time with them as I can,” she says
So far as her favourite Patreon creators, Ting’s concerned with every thing from true crime to popular culture. “I like true crime from a police lens, so I take heed to Police Off the Cuff. It’s so attention-grabbing to listen to from a police procedural standpoint, from the crime scene to the health worker all the way in which to prosecution,” she says. On the popular culture aspect of issues, you will discover Ting listening to Pop Apologists, a podcast hosted by two sisters with a refreshing and hilarious tackle present occasions.