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Professionals, Cons, & The best way to Migrate Your Website

If you happen to’re at the moment utilizing Wix and contemplating a transfer to WooCommerce, you is probably not fairly positive get began. The excellent news is that migrating information from Wix to WooCommerce isn’t as difficult as you may suppose! You could have three viable choices for transferring your on-line retailer that we’ll discover in a second.

However first, let’s check out what Wix and WooCommerce are, and evaluate WooCommerce vs. Wix on components like scalability, ease of use, and pricing.

What’s Wix?

Wix is a proprietary web site constructing platform that provides each a free, restricted plan, alongside a number of premium plans. It bundles all of its web site performance on one platform, together with internet hosting and any ecommerce instruments wanted to run ecommerce web sites. Whereas many web site homeowners select Wix for its ease of use, that does come at a worth – by way of price in addition to customizability and management.

What’s WooCommerce?

WooCommerce is an open-source, free plugin that provides ecommerce performance to WordPress. It’s run by Automattic particularly for WordPress, and every thing you should function a web-based retailer, together with product listings, fee assortment, and transport choices. There’s additionally a library of free and premium extensions that may add extra performance to your retailer.

WordPress and WooCommerce work collectively to offer unparalleled ecommerce options and supreme flexibility and customizability, whereas nonetheless being usable for learners and builders alike.

WooCommerce vs. Wix

So how precisely do these two platforms stack up? Let’s check out some key components.

Management and possession

WordPress is an open-source platform, which implies that the software program is out there to the general public, and anybody can use, modify, and research its code freely. What precisely does this imply for retailer homeowners? 

Along with elevated safety and performance as a result of variety of builders engaged on it, you even have full management over how you employ it. The code isn’t “locked down,” like that of proprietary instruments like Wix. 

You could have full flexibility and management over the design and performance of your web site, and might use it nonetheless you see match. You received’t have to fret about proprietary platforms taking down your ecommerce web site with no discover in the event that they determine you’ve violated their phrases. And, with WordPress, you possibly can entry and modify the total supply code of your web site, whereas this isn’t attainable with Wix.

editing code for a page in WordPress

With WooCommerce, you can even select any host that you simply’d like, based mostly on issues like safety, options, bandwidth, and velocity. If you happen to construct your retailer with Wix, you’re confined to solely utilizing their internet hosting instruments, which might restrict your development.

Flexibility and customization

Whereas Wix touts itself as a platform with out limits, it nonetheless doesn’t evaluate to the pliability and customization choices that include WordPress and WooCommerce. Listed below are just a few examples:


Each WordPress and Wix provide designs that work as a place to begin in your web site. WordPress calls them “themes” and Wix calls them “templates.” And whereas each provide a superb variety of selections, there are various extra choices obtainable with WordPress. Choose from free choices within the WordPress repository, free and premium themes instantly from WooCommerce, or any variety of themes made by third-party builders.

list of themes with photos in the WooCommerce store

And if you happen to ever need to swap WordPress themes, you possibly can simply achieve this. Merely select a brand new theme, preview it in your web site, after which activate it. Generally, particularly if you happen to’re utilizing the Block Editor, there shall be only a few adjustments you’ll must make throughout your web site.

Storefront theme activated in WordPress

Nevertheless, with Wix, you merely can’t swap templates on an present web site. You would need to switch the positioning to a brand new occasion, then swap your Premium plan to that new web site. And there are fairly just a few parts you possibly can’t switch from one web site to a different, together with your on-line retailer.

This makes it fairly troublesome and time-consuming to modify templates.


Once more, each WordPress and Wix provide instruments that you need to use so as to add performance to your on-line retailer. Wix calls these “apps.” WordPress calls them “plugins,” whereas WooCommerce-specific instruments are “extensions.”

Wix does have an app market with an honest variety of choices, from dropshipping and advertising and marketing apps to kind and social media instruments.

However with WordPress and WooCommerce, the alternatives are just about countless. The WordPress repository, which is completely made up of instruments which can be free and vetted by WordPress, has over 60,000 plugins. You’ll be able to seek for the proper resolution, and decide based mostly on evaluations from actual customers, screenshots, and descriptions. 

WordPress plugin repository

The WooCommerce extension retailer has a whole bunch of extra free and premium choices, every one particular to the world of promoting on-line. Discover options for advertising and marketing, funds, transport, buyer administration, and extra. And, lastly, you possibly can all the time obtain and set up a premium or free WordPress plugin from third-party builders. 

Retailer performance 

Each Wix and WooCommerce embrace all of the performance wanted to start out and run a web-based retailer. Design your web site, listing your merchandise, acquire funds, ship or ship your objects just about, and observe up with clients.

However once more, as a result of open-source nature of WordPress, WooCommerce lets you create something you’d like, with out limits. If there isn’t an answer already constructed into WooCommerce, there’s nearly actually a plugin or extension obtainable to fulfill your wants. And if there nonetheless isn’t an answer, then you possibly can rent a developer to create one thing for you, for the reason that software program code is available to view and modify. 

With the web site builder from Wix, you don’t have that very same functionality. And also you’ll run into different constraints, too. For instance, you possibly can solely embrace as much as 15 images for every product. So when you have just a few totally different variations that clients can select from, you might not have the ability to embrace images for all of them.

There are additionally limitations with regards to the best way you promote your merchandise. For instance, wholesale promoting isn’t at the moment attainable with Wix, with out an inefficient and restricted workaround. However with WooCommerce, you possibly can have a full-fledged wholesale retailer, with customized wholesale roles, role-based pricing, transport and fee guidelines particular to wholesale clients, and extra.

Running a blog

Running a blog is a important a part of any web site, particularly a web-based retailer. And with WooCommerce, you possibly can benefit from the highly effective running a blog options of WordPress. You see, WordPress was initially created particularly for running a blog. And whereas it’s expanded far past that now, running a blog continues to be at its core. 

If you create a weblog submit with Wix, you might have entry to a really restricted drag-and-drop editor. For instance, you possibly can solely add 13 sorts of parts, together with pictures, movies, tables, and buttons.

adding a blog post with Wix

However while you create a weblog submit with WordPress, you might have entry to all the block editor (extra on this beneath). Select from dozens of parts, from primary paragraphs, pictures, and movies to columns, newest posts, tables, and social media feeds. You should use this to really create distinctive content material that may interact potential clients.

using the block editor in WordPress

Ease of use

Each Wix and WordPress make the most of a drag and drop editor to create pages and posts. Each allow retailer homeowners to construct their whole web site visually, while not having to know any code in any respect. Each additionally provide particular person parts – paragraphs, pictures, movies, and so on. – and prebuilt segments like lists of current posts and picture galleries. In WordPress, these are known as “blocks” and “block patterns,” whereas Wix calls them “parts” and “sections.”

However one of many largest ways in which the block editor included with WordPress shines is in its flexibility. Whereas there are many blocks and block patterns included by default, you can even set up WordPress plugins that add much more options and capabilities to the block editor. 

For instance, the Jetpack plugin provides a lot of further blocks, like picture hotspots, social media feeds, and calendars. There are additionally block-specific plugins that embrace parts like maps, pricing sections, accordions, data bins, and extra – basically, something you possibly can think about.  

Jetpack blocks available

Each WooCommerce and Wix are thought of comparatively straightforward to make use of with regards to constructing a retailer and creating and managing merchandise. Nevertheless, the pliability and customizability that include WooCommerce push it excessive. Be taught extra in regards to the WordPress block editor.

Transport capabilities 

If you happen to promote bodily merchandise, transport is a crucial a part of working your on-line retailer. With Wix, you might have a number of transport choices obtainable to you:

  • Free transport
  • Flat price transport
  • Weight-based transport
  • Worth-based transport
  • Product-based transport
  • Calculate USPS real-time charges

Whereas WooCommerce additionally contains all of those choices, most by default and others utilizing extensions, you can even:

  • Arrange desk price transport, which helps you to create intricate, customized guidelines for transport, based mostly on every thing from location and worth to weight, merchandise rely or any mixture of those. 
  • Calculate real-time charges from further carriers, together with UPS and FedEx.
  • Set conditional transport charges based mostly on components like consumer position and product class. 
  • Get discounted transport labels from USPS and DHL. 
table rate shipping settings

As with many different areas that we’ve already checked out, WooCommerce merely affords you extra choices and suppleness than Wix.

Scalability and world promoting

As you develop, you need the ecommerce platform you select to develop with you. And since Wix is an internet site builder on a proprietary platform, you’re, sadly, restricted with regards to scalability. You’re tied right down to their internet hosting instruments, and restricted with regards to the adjustments you can also make to web site efficiency, search engine marketing, and code optimization. You’re additionally restricted with regards to the performance and design selections you can also make throughout your on-line retailer.

However you’ll by no means outgrow WordPress and WooCommerce. You’ll be able to select any host you’d like, based mostly on components like efficiency, safety, and bandwidth. And you can also make any performance alternative conceivable – if there’s not a WordPress plugin for what you want, you possibly can work with a developer to create it. To not point out the truth that WordPress and WooCommerce have been constructed for scalability, serving to shops with tens of 1000’s of merchandise and hundreds of thousands of shoppers discover success. Be taught extra on this article about WooCommerce scalability.

As you develop, you might also need to promote globally, although some shops will even need to achieve this from the start. There are a selection of things to contemplate right here, together with languages, currencies, and transport choices.

When you can show costs in a number of currencies with Wix, you can not really cost for them in a number of currencies. This will make issues way more troublesome for purchasers in a number of international locations. However with WooCommerce, there are a number of instruments that make it straightforward so that you can settle for any variety of currencies in your web site, and permit guests to modify between them.

switching languages on an ecommerce store

Help and group

Wix provides a wide range of help choices, relying on the plan you’ve bought. Additionally they embrace documentation that helps you construct and run your retailer.

WordPress and WooCommerce have a group help discussion board the place you will get solutions to your whole questions. For premium WooCommerce extensions, reside chat help can be obtainable. Each WordPress and WooCommerce even have in depth, detailed documentation, and a curated video tutorial library.

participants at a WordCamp event

And the group that comes with WordPress and WooCommerce is totally unmatched. Due to the open-source nature of the software program, there’s a spirit of helpfulness that merely doesn’t exist with proprietary platforms like Wix. There’s an enormous group of retailer homeowners and builders on the market who need to assist one another succeed.

How do you harness the ability of this group? Be a part of the WooCommerce Slack channel, attend a meetup in your space, or try the official WooCommerce Fb group


In terms of WooCommerce vs. Wix pricing, WooCommerce clearly stands out. WordPress and WooCommerce are fully free for all core performance – every thing you should arrange, design, and run nearly all of on-line shops. All you’ll want is a internet hosting supplier and area title to retailer your web site information and make it viewable on-line.

Whereas Wix provides a free plan, it’s not a viable choice for ecommerce shops, as you possibly can’t use your individual area title, your web site will show Wix branding all through, and you can not settle for on-line funds. Ecommerce plans begin at $27 monthly, however prohibit the quantity of space for storing you might have and the variety of movies you possibly can host in your web site. 

You’ll even have extra restricted options. For instance, with the Enterprise Primary plan, you possibly can’t benefit from automated gross sales tax, acquire and share buyer evaluations, provide subscriptions, or acquire funds in a number of currencies. In order for you entry to all ecommerce options, you’ll want the Enterprise VIP plan, which is $59 monthly.

We’ve talked fairly a bit about WooCommerce extensions right here, which open up the performance and design potentialities even additional in your on-line retailer. Whereas many of those are premium instruments, they’re very moderately priced and will let you piece collectively particular options fairly than pay for ones you don’t want. 

The add-ons obtainable with Wix differ extensively with regards to pricing. Some can be found without spending a dime, others as month-to-month subscriptions. For instance, the Google Adverts & Google Buying app prices $39.99 monthly with Wix. The same WooCommerce extension, Google Listings and Adverts, is out there without spending a dime.

All in all, WooCommerce is a way more cost-effective resolution, whether or not you’re simply beginning out or working an enterprise-level enterprise.

The best way to migrate from Wix to WooCommerce

If you have already got an present web site on Wix and are able to migrate to WooCommerce, this part’s for you! There are just a few totally different paths you possibly can take right here, and the proper alternative will rely in your particular wants and expertise degree. Regardless, you’ll first must:

  1. Select your individual internet hosting plan. Your internet hosting supplier will home your web site information and make it attainable for individuals to see your web site on-line.
  2. Set up WordPress and WooCommerce. Hottest hosts embrace one-click WordPress installations. WooCommerce additionally comes with an easy-to-use setup wizard that may stroll you thru the method of beginning your retailer.

Now, let’s have a look at just a few methods emigrate from Wix to WooCommerce.

Observe: Since Wix is a proprietary system, there’s not a solution to export your web site as a complete and import it to a different platform like WordPress. So this course of will concentrate on migrating information, equivalent to weblog submit content material and pictures, fairly than the design of your web site.

1. Manually migrate your on-line retailer

Wish to sort out the migration by yourself? No drawback! Listed below are the steps you must take:

Export your Wix weblog content material

The very first thing you must do is export your weblog content material from Wix, which you’ll do utilizing your web site’s RSS feed. If you happen to haven’t already, you’ll want so as to add an RSS feed button to your present web site. Navigate to a web page within the Wix Editor and click on the + button on the left-hand aspect. Choose Weblog → RSS Button, choose the one you’d like, and add it to the web page. Save your adjustments.

Navigating to the blog in Wix

Now, open your RSS feed by going to https://instance.com/blog-feed.xml, changing “instance.com” along with your web site’s URL. It will present you a web page of code. Proper-click, select Save As, and obtain the file to your laptop.

Import your weblog content material into WordPress

In your WordPress dashboard, go to Instruments → Import. Then, select Set up Now beneath the RSS choice. 

WordPress import tools

Subsequent, select Run Importer. On the web page that follows, add the file that you simply saved out of your Wix web site and click on Add file and import. Now, you possibly can go to Posts → All Posts and look at the entire weblog posts you imported.

Nevertheless, this import didn’t embrace any of the weblog submit’s pictures. To maneuver your pictures, you’ll want to make use of a plugin known as Auto Add Photographs. Go forward and set up and activate this instrument in your WordPress web site.

To put in any plugin from the WordPress repository, just like the one above, you’ll go to Plugins Add New. Then, you possibly can seek for the plugin by title, click on Set up now after which Activate.

Now, return to Posts → All Posts and open the Display screen Choices dropdown on the high of the dashboard. Change the “Variety of objects per web page” discipline to “999” and click on Apply.

adjusting pagination settings

It will present 999 weblog posts per web page. If in case you have greater than 999 posts in your web site, you’ll nonetheless must take the subsequent step on a number of pages. 

Now, test the clean checkbox subsequent to the Title discipline to pick all of the posts on the web page.

selecting posts in bulk

Select Edit from the Bulk actions dropdown and click on Apply. Now, merely click on the blue Replace button and the entire pictures shall be introduced in from Wix for these posts.

editing posts in bulk

Export your Wix merchandise

Now, it’s time to maneuver your merchandise. In your Wix dashboard, go to the Merchandise tab. Click on the checkbox on the high left to pick your whole merchandise. Click on Extra Actions → Export.

exporting products in WIx

It will obtain a .CSV file to your laptop which you can now import into your WooCommerce web site. 

Import your merchandise into WooCommerce

In your WordPress dashboard, go to Instruments → Import and select Run Importer beneath the WooCommerce Merchandise (CSV) choice.

Add the product .CSV file you downloaded earlier, then click on Proceed.

importing products into WooCommerce

Subsequent, on the Column Mapping display screen, WooCommerce will match the columns out of your .CSV file to WooCommerce product fields. It’s possible you’ll want to attach a few of these by yourself, which you are able to do with the dropdowns on the proper aspect of the web page.

mapping fields in WooCommerce

Now, click on Run the Importer and watch for the method to complete. On this case, you’ll now must manually add your product pictures to every particular person product.

What about pages? Sadly, Wix doesn’t provide a solution to export web page content material in any respect, so that you’ll must recreate these in WordPress from scratch. 

2. Rent a developer emigrate your ecommerce retailer

If you happen to don’t need to sort out the steps above by yourself, you possibly can all the time rent a developer to maintain every thing for you. They cannot solely migrate your Wix retailer to WooCommerce, they’ll additionally design your web site as a complete and get you began on the proper foot. This can be a nice choice if you wish to focus extra in your merchandise and advertising and marketing than your retailer setup.

WooExperts library of agencies

The WooExpert Market is a good place to seek out the proper developer in your wants. You’ll be able to view an inventory of companies completely vetted by WooCommerce, then filter them based mostly on language, price range, location, and extra.

3. Simplify the method with the Cart2Cart instrument

The Cart2Cart extension takes care of nearly all of the migration be just right for you, with out requiring you to rent a developer. And if you happen to’re undecided if it can work in your scenario, you possibly can check the instrument at completely no price.

Wix to WooCommerce migration information

Right here’s an inventory of just some issues which you can migrate with Cart2Cart:

  • Product names, SKUs, descriptions, costs, variations, and pictures.
  • Stock administration data like amount and availability.
  • website positioning information like meta descriptions and titles.
  • Buyer and order data like title, fee methodology, order date, and extra.
  • Coupon codes.
  • Weblog posts and pictures.

You’ll be able to see a full listing of migration information right here. There are additionally further companies you possibly can benefit from, like preserving order IDs and establishing 301 redirects.

Pricing varies relying in your particular retailer, and is predicated on the variety of merchandise, orders, and clients you might have, in addition to any add-ons you determine to buy. You should use the useful instrument on the backside of this web page to get an estimate.

migration estimate from Cart 2 Cart

You’ll be able to full all the migration from Wix to WooCommerce in three easy steps:

  1. Select your Supply (Wix) and Goal (WooCommerce) platforms.
  2. Choose the info you need to switch.
  3. Run an non-compulsory, free demo migration or proceed with the total migration.

Then, simply watch for the method to complete. Not proud of the outcomes? You received’t need to pay something!

What do I do after migrating my information?

Now that you simply’ve moved your web site and product information from Wix to WooCommerce, you’ll must construct and design the remainder of your on-line retailer. This beneficial article about beginning a web-based enterprise gives all the main points you should create your pages, design your ecommerce web site, add any extensions you’d like, and extra.

As soon as your web site is precisely the place you’d prefer it to be, simply level your area title from Wix to WordPress. It will enable guests to see your new web site after they kind your URL into their browser. Whereas the method of doing this may rely in your area title supplier and host, Bluehost has a tutorial right here that’s a superb instance of the method.

Regularly requested questions on WooCommerce vs. Wix

If you happen to nonetheless have questions on transferring from Wix to WordPress and WooCommerce, or the comparisons of Wix vs. WooCommerce, we need to assist! Discover solutions to continuously requested questions beneath.

Can you employ WooCommerce with Wix?

No, WooCommerce and Wix will not be appropriate with each other. WooCommerce is a plugin that provides ecommerce performance to a WordPress web site, whereas Wix is a proprietary web site builder platform.

How do I import a product from Wix to WooCommerce?

You could have a number of choices to maneuver merchandise from Wix to WooCommerce. The primary is to export a .CSV listing of your merchandise from Wix, then import that .CSV file into your WooCommerce retailer. The import instrument included with WooCommerce will work to map the fields for every product (e.g. worth, title, description, and so on.). This methodology is totally free, however does require some work in your finish.

Your second choice is to rent a developer emigrate merchandise for you. Whereas that is the most costly alternative, it’s additionally essentially the most hands-off, and lets you concentrate on different facets of working your online business.

Lastly, you need to use the Cart2Cart extension emigrate your information from Wix to WooCommerce. Whereas this can be a premium instrument, it’s extra reasonably priced than hiring a developer, and requires little or no work in your finish.

Is it higher to make use of Wix or WordPress?

In terms of WooCommerce vs. Wix, the platform you select in your on-line retailer will rely in your particular wants. However for almost all of shops, WordPress and WooCommerce are a greater choice. They provide extra flexibility, scalability, and management than Wix. And so they’re extra reasonably priced and supply entry to an unmatched group of builders and retailer homeowners.

Migrate from Wix to WordPress and WooCommerce

If you happen to’ve determined to maneuver your on-line retailer to WooCommerce, welcome! We’re right here to assist with something that you simply want. A terrific place to get began is with our documentation, which might present solutions to any questions you could have.

Wish to see what others are doing with WooCommerce? Try ecommerce shops that cowl all totally different industries, all of that are utilizing WooCommerce to develop their enterprise.



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