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The way to Win Credit score Card Chargeback Disputes as a Service provider

How to Win Credit Card Chargeback Disputes as a Merchant

We’ve all been there as an eCommerce proprietor: you excitedly ship out a $1,500 order to a buyer, after which a number of weeks later you’re notified that the shopper has opened a chargeback dispute.

You double and triple test your customer support data to see if the shopper wrote in in regards to the cargo (they haven’t), you test the monitoring web page to ensure the package deal was delivered (it was), and also you test the order to ensure the billing deal with and delivery deal with are the identical (they’re). And now your cost processor has taken $1,500 out of your checking account, plus a $50 chargeback charge, and also you’ve additionally misplaced the stock that you simply shipped out. 😱

It looks like somebody has stolen from you. And the one solution to recuperate these losses is to tackle some of the troublesome duties for an eCommerce proprietor: profitable a bank card chargeback dispute.

This information will go over why clients file chargebacks, struggle chargebacks, and ways to win a chargeback dispute.

How the Chargeback Course of Works

When a chargeback happens, the issuing financial institution will instantly impound your funds, however you should have a chance to contest the chargeback declare by a dispute course of together with your cost processor. Fee processors will usually often present a plain-English clarification for the chargeback, however you might also get a two to 4 digit chargeback cause code, which is completely different in every card community.

Time is of the essence: for those who really feel {that a} chargeback is illegitimate, file a chargeback rebuttal letter instantly. ⏳

You wish to present proof to your service provider account for the next objects:

Proof that the shopper positioned the order

This generally is a screenshot of your order web page. It’s going to considerably assist your case if the billing deal with matches the delivery web page. In case your website requires a login to put an order, proof that the shopper logged in might be compelling proof that the shopper truly positioned the order.

Proof that the order was delivered

It is best to present a replica of the delivery label, a PDF of the monitoring web page, in addition to a hyperlink to the monitoring web page. In case your cargo was greater than a day or two after the order date, you also needs to present a screenshot of your said delivery instances, presale or backorder discover, or anything that explains why the order didn’t ship immediately.

If there’s a customer support e mail file, a screenshot of that may show that the merchandise was acquired. Some retailer homeowners delivery high-value objects have even discovered it worthwhile to {photograph} or video each order because it’s packed to go off claims that the field didn’t comprise the merchandise that was ordered.

Compelling proof to counter the shopper’s declare

This may usually be screenshots of your phrases and circumstances. If a buyer desires to return a customized merchandise that’s ineligible for return, present a screenshot of the portion of your website whenever you state the objects can’t be returned. If the shopper is sad in regards to the colour of the merchandise, ship the screenshot the place you be aware that on-screen colours received’t all the time match the precise merchandise. This might be particular to your case, however the extra proof you possibly can present right here, the higher.

Screenshots of customer support interplay also can serve to show that you simply tried to resolve the difficulty, and will even catch the shopper in an admission that they know they aren’t truly entitled to a refund.

Once more, it’s essential to emphasize that you need to file a declare instantly. Collect the compelling proof and submit it promptly you’ll have an excellent probability to recuperate misplaced income. When you win extra chargebacks you’ll preserve more money available which that you must develop your corporation.

💡Tip: When you’re in Shopify, be aware that they will robotically file a chargeback response in your behalf which is able to embody many of the data above, however it’s greatest follow so as to add extra for those who can. Along with sending documentation to your bank card processor, you also needs to attain out to the shopper if there was no communication so far. Merely state you had been notified of a chargeback and had been hoping to resolve it.

Forms of Chargeback Disputes

Chargebacks exist to guard clients, and they’re one of many foremost advantages of utilizing a bank card. Sadly for retailers, the explanations for chargebacks vary from legit to outright thievery.

🟢 Professional Chargebacks

When somebody’s card quantity has been stolen and the thief has charged that card, chargebacks are the most suitable choice. Sadly, as a service provider, you’ll by no means win these circumstances and shouldn’t even strive; as a substitute you need to put in place techniques to forestall fraudulent orders from being fulfilled within the first place. Extra on forestall fraudulent orders beneath 👇.

True fraud can add up shortly; one discussion board member was shedding $500 per day earlier than stamping out the issue.

Along with fraud, if a buyer receives an merchandise that’s faulty ultimately, and their makes an attempt to achieve out to the shop go unanswered, a chargeback is the instrument of final resort for them to recuperate cash they’ve spent on an merchandise they will’t use.

🟡 Borderline Chargebacks

A quite common cause for a chargeback is {that a} cargo both by no means arrives or arrives broken. In these circumstances, what a buyer ought to do is attain out to the shop in order that the shop can file a declare with the delivery service and ship a alternative.

Sadly, some clients will see it as much less problem to file a chargeback than to contact a retailer, particularly if it’s been a number of weeks and within the interim they’ve determined that they didn’t actually need the merchandise (AKA purchaser’s regret).

Confusion about bank card prices also can result in chargebacks. Many spouses share a single bank card, and sometimes youngsters have entry to bank card numbers as properly, so the principle card person will look over their assertion, see a cost from an organization they’ve by no means heard of, and instantly file a chargeback with out checking with different members of their family.

In lots of circumstances this occurs when a card proprietor looks like their bank card stability is increased than it “ought to” be, in order that they file chargebacks first and ask questions later (or by no means).

🔴Abusive Chargebacks

The final, and trickiest, cause that clients file chargebacks is named “pleasant fraud.” On this case, a buyer locations an order, receives the merchandise, however is sad with the merchandise and looks like they shouldn’t should pay for it. In lots of of those circumstances the shopper is indignant as a result of they’ve requested you for a refund and had been denied.

As a retailer proprietor, you possibly can have many legit causes for denying a refund. Possibly you promote customized, one-off objects that may’t be returned, and you’ve got clearly said language in your website to that impact. Otherwise you promote clothes, and the shopper has determined six months after their buy that they’re sad and wish to return an unsellable product to you for a full refund.

There’s additionally a variant of pleasant fraud which is functionally shoplifting: a buyer orders one thing, receives it, enjoys the product, however information a chargeback anyway and claims that it by no means arrived. Possibly the shopper believes that your merchandise was overpriced or in any other case imperfect, and that it’s solely truthful that they shouldn’t pay for it.

There could also be a tradition of bank card abuse, the place clients might use chargebacks as a way to obtain a full refund for perceived points or dissatisfaction.

–ECF discussion board member

In a world the place massive retailers will problem no-questions-asked full refunds for nearly any order, some clients consider that web shoppers have the precise to free merchandise if it falls in need of their expectations in any manner.

The way to Stop a Chargeback Dispute

Successful a chargeback dispute is difficult, however you possibly can forestall most chargeback conditions from arising within the first place with a number of easy ways.

Talk (and Overcommunicate)

Clients aren’t going to learn every thing in your website, and it’s unlikely they’re going to click on right into a separate web page stuffed with tons of of phrases in your phrases and circumstances. As an alternative, you need to be aware in as many locations as doable phrases like delivery instances, your return/refund coverage, what to do if a package deal by no means arrives or arrives broken, and so on.

Put this data in your cart web page, in your order affirmation web page, and in your order affirmation e mail. And just remember to clearly embody a monitoring quantity in your delivery affirmation e mail.

Glorious customer support points can head off chargeback disputes. Be proactive in updating your product web page to mirror suggestions from clients. And make it possible for your organization identify and a contact quantity seems clearly on bank card statements.


When sad clients write in with a criticism, reply promptly and attempt to resolve their drawback. In the event that they’re sad with the product, you may wish to supply them a return even when they’re outdoors the return window simply to go off a chargeback scenario.

A partial refund or perhaps a whole refund might be cheaper than shedding a chargeback, which suggests shedding 100% of the cost plus chargeback charges.


Shopify has built-in fraud filters, and can flag orders that meet sure standards. If a big order is available in, with a delivery deal with that doesn’t match the billing deal with, and the order was positioned from an IP deal with that’s 1,000 miles away from both deal with, be very skeptical of bank card fraud. 🔍

Most scammers is not going to be so brazen as to ship stolen items to their very own US deal with, so be additional skeptical of shipments to abroad locations, or shipments to US-based parcel-forwarding firms that can ship the package deal abroad.

When you’re not sure in regards to the legitimacy of an order, it’s fully cheap to e mail the shopper and ask for them to submit a photograph of the bank card itself alongside a photograph of their ID. And be aware that decided scammers will try to Photoshop this, so ask for the picture at an angle that can make it laborious to pretend with software program.

Even when the bank card transaction seems legit, for very excessive worth orders it may be price merely emailing the shopper to make sure the order is right. Maybe they fat-fingered the merchandise amount. When you don’t permit returns, state this within the e mail and ask them to substantiate earlier than you fulfill it. It may also be price it to require a signature from the delivery service to forestall entrance porch theft or claimed entrance porch theft.

There are additionally automated companies, resembling Kount, which is able to charge the shopper’s e mail deal with for fraud; brand-new e mail addresses are very suspect


When you seize the cost on a fraudulent order, after which later cancel the order after confirming that it’s fraudulent, Shopify is not going to refund the bank card processing charge. When you take care of a considerable amount of fraudulent orders this could shortly add up.

Your website might be focused by scammers who aren’t trying to steal items however are as a substitute checking to see if stolen credit score numbers are nonetheless working. In conditions like this, you could possibly see tons of of fraudulent orders per yr, and you could possibly lose the processing charges even for those who don’t ship a single order.

So arrange a Shopify Circulate (an automatic set of occasions) to solely auto-capture funds on orders with zero fraud flags. All orders with even the slightest indicators of fraud, resembling these positioned by way of a VPN, needs to be checked out by a human earlier than cost is captured.

A sample Flow in Shopify that captures low-risk payments and otherwise sends a Slack message for a human to investigate.
A pattern Circulate in Shopify that captures low-risk funds and in any other case sends a Slack message for a human to analyze.

When you encounter a case of “pleasant fraud” from a buyer, you need to blacklist the shopper’s e mail and bodily deal with in order that future orders are auto-canceled. And for those who’ve discovered {that a} sure freight-forwarding deal with, or perhaps a sure zip code, has a excessive charge of fraud, you possibly can both auto-cancel orders to these addresses or on the very least flag them to be investigated earlier than cost is captured.

Bigger eCommerce firms, or ones with a excessive chargeback ratio, might discover it worthwhile to put money into a chargeback administration system resembling Kount or Midigator.

Remaining Ideas: The way to Win Credit score Card Chargebacks as a Service provider (the Unhappy Fact)

Most issuing banks will facet with their clients. Your bank card processor isn’t going to struggle that arduous in opposition to a bank card firm, even for those who present the entire essential proof. 

You’ll have higher luck stopping chargebacks by not delivery to sketchy clients than profitable in opposition to scammers. When you do lose a chargeback you consider you need to have received, although, you do have a nuclear possibility: sue the shopper for the funds.

Wish to Finish Credit score Card Chargebacks? Be taught from 1,000+ Retailers How They’re Preventing Fraud and Chargebacks

Be a part of eCommerceFuel and hyperlink arms with over 1,000 7- to 8-figure retailer homeowners devoted to beating scammers and rising their on-line companies. There are dozens of conversations about stopping fraud and discussing fraud prevention companies.

You possibly can study extra about our neighborhood of chargeback warriors, or apply to be part of right this moment.

Patrick Mulligan

Put up by Patrick Mulligan

Patrick Mulligan is the cofounder of Pop Chart, a DTC wall décor firm, which he has been operating since 2010. Previous to Pop Chart, he labored as a ebook editor at Penguin for almost a decade.



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